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Following the successful opening of its flagship location in Boston’s iconic Faneuil Hall Marketplace, American Rhino, the mission-based apparel, footwear and accessories branddedicated to raising awareness and funds for ground conservation efforts to protect critically endangered African wildlife, will fly south for the winter, hosting a unique pop-up store at the Winter Equestrian Festival in Wellington, FL.

In an effort to continue its charge to fund and assist the most local and effected areas in Eastern Africa, the 20×20 pop-up store-tent will feature a selection of their high-quality apparel, accessories and homeware – all incorporating Kikoy, a unique fabric native to East African villages, which is woven into the design.

To celebrate the arrival of their pop-up store the brand will be hosting a grand opening celebration cocktail party on Saturday, January 19, 2019. From 6:00PM to 9:00PM, guests can enjoy complimentary sundowners and bites while touring the experiential retail space. To attend the American Rhino Pop-Up Party, RSVP by Wednesday, January 16, 2019to events@americanrhino.com.

*The brand also doubles down on its mission of African wildlife conservation by supporting their local economies through manufacturing over 80% of their products directly within Eastern Africa. American Rhino donates 10% of all sales to fund conservation projects in Africa, allowing customers to help the world move closer to saving endangered wildlife.